Load-In, Teardown, & Swap Rules


National Western Complex
4655 Humboldt St.
Denver, CO 80216

Exhibitor Setup & Teardown

Friday, November 5th

  • 1 p.m. to 7:00 p.m. – Vendor Set-Up 
    1. Parking Ticket: Upon arrival at the National Western Complex, you will have the option to purchase a $10 parking ticket that will be good for the entire weekend.
    2. Check-In & Vendor Packet: Vendors will check-in at the entrance through Gate 7 and Door 1 (please view our detailed map for Friday check in here). Your vendor packet will include: wristbands, 2 parking passes, a VeloSwap expo map, the vendor sales tax document and you will be directed to their booth placement. Only vendors/exhibitors wearing wristbands will be allowed into the building. 
    3. Set Up: Vehicles are allowed inside the National Western Complex during this time.
    4. Moving Vehicle: Once you have unloaded all items, we ask that you drive your vehicle outside of the Complex and into one of the following parking lots to assist with a smooth load-in process for all exhibitors: LOT A
      **Times, locations and parking lots are subject to change.  

Saturday, November 6th

  • 7:00 a.m. to 9:00 a.m. – Vendor Check-In – Vendors must be set up by 9:00 a.m.
    1. Vehicles are only allowed in the Stadium Hall building on Saturday morning to drop off materials for a short time.
    2. Access Stadium Hall from Gate 5, off I-70 to Washington St, Exit 275.You will then head North on Washington St. Turn right onto 46th ave. Gate #5 will be on the left after the railroad tracks. Our check in gate will close at 8:30 a.m.
    3. Parking Ticket: Upon arrival at the National Western Complex, you will purchase your $10 parking ticket. 
    4. Check-In & Vendor Packet: Vendors will check-in at Door #15. Your vendor packet will include: wristbands, 2 parking passes, a VeloSwap expo map, the vendor sales tax document and you will be directed to their booth placement. Only vendors/exhibitors wearing wristbands will be allowed into the building. 
    5. Unload & Set-up: Vendors will upload all items at exhibitor drop off (Door #15), drive their car to exhibitor parking and then move all inventory to designated booth placement.  All vendors on Saturday can park at the Coliseum parking lot. Click here for our detailed parking maps. 
  • 9:00 a.m. – Swappers Corner vendors set up – NO LATER
    1. Enter through Door #15 on the west side of the expo hall.
  • 4:00 p.m. to 6:00 p.m. – Teardown and Load Out: no sooner than 4:00 p.m. Saturday.
    1. Once VeloSwap guests have safely exited the building, we will allow vehicles to re-enter the building through Door #1 for teardown and load-out.
    2. Submit Taxes & Paperwork to Bicycle Colorado booth
      **Times, locations and parking lots are subject to change.  


Vehicles will be allowed inside the building for load-in on FRIDAY ONLY. Follow signs and National Western staff directions. Vehicles driving into the building on Friday will form a queue on the National Western property north of the VeloSwap expo building. At 1:00 p.m. we will open Door #1 on the north side of the building to allow vehicles to drive up the ramp and into the building and begin check in. After check in, exhibitors may proceed into the building for load-in and booth setup.

No-Show Policy

Any vendor spaces not occupied by 8 a.m. on Saturday will be considered “no shows” and will be made available for reservation to other walk-in vendors. No refunds will be given for unoccupied spaces. Open vendor spaces will be sold on a first-come, first-serve basis during setup hours, depending on availability.

Vendor/Exhibitor Wristbands

Wristbands will be distributed to all vendors and exhibitors during check in. Wristbands are your only pass to VeloSwap and must be worn at all times during setup, during VeloSwap, and during teardown. If you remove or lose your wristband overnight or at any time, you must purchase a new wristband for $20 or leave VeloSwap. NO EXCEPTIONS.

All booths receive two wristbands per 10′ x 10′ space.

Additional wristbands may be purchased for $20 each at vendor/exhibitor check-in.

Sales Tax

Colorado law requires all vendors to collect 8.81% sales tax on all sales made at VeloSwap. As a vendor, you are responsible for keeping track of your sales and collecting the 8.81% sales tax. The organizers of VeloSwap are required by law to provide the Colorado Department of Revenue and the City and County of Denver with names and addresses of all vendors selling merchandise. If you do not pay under Bicycle Colorado’s tax license, the State assumes you will apply for a special events license on your own.

You may pay your tax under VeloSwap’s special sales event tax license. A VeloSwap sales tax payment form is enclosed in this packet. Forms are also available at vendor check-in. Complete the form and attach a check payable to “Bicycle Colorado” for the appropriate tax amount. Drop off the form and your check at vendor check-in at the end of the day. We will forward all payments to the Colorado Department of Revenue and the City and County of Denver.

Download 2021 VeloSwap Vendor Tax Form Here –


The National Western building will be locked overnight and armed security will be on site at all times. The organizers of VeloSwap are not responsible for the security of property at any time.

Bike Testing

For safety reasons, bike riding is not allowed inside the National Western Complex except in the specially designated “Bike Test Area.” Please use discretion in allowing bikes to be tested, and remember that VeloSwap and the National Western Complex are not responsible for damage, theft, injury or other loss. All participants must sign a waiver on-site at the event.


Please e-mail cbarry@outsideinc.com

VeloSwap Complete Rules and Regulations

Exhibit booths and Vendors’ merchandise (including tables and chairs) must be displayed within a 10′ x 10′ area. Fire code prohibits any tables or bikes extending into the aisles. If you display signs on your table, please do not use staples, thumbtacks, push-pins or any other means that might damage the tables. The posting of banners, signs or other decorations on National Western Complex property (including interior walls) is prohibited.

Defined Terms. The term “Event” means VeloSwap scheduled to be held on November 6, 2021 (the “Event Dates”) at the National Western Complex (the “Event Facility”). The Event is owned, produced and managed by VeloSwap d/b/a/ Pocket Outdoor Media, Inc. As used herein, the term “VeloSwap” means, collectively, VeloSwap d/b/a/ Pocket Outdoor Media, Inc. and each of its officers, directors, shareholders, agent, affiliates, divisions, representatives, employees and assigns, unless the context requires otherwise. The term “Vendor” means, collectively, (i) the company or person that applied for exhibit booth space rental and agreed to enter into this contract upon acceptance by VeloSwap in the manner stated below and (ii) each of its officers, directors, shareholders, employees, personnel, contractors, agents, representatives and/or invitees, as applicable.

Contract Acceptance. This contract shall become binding and effective upon completed registration for a vendor booth at VeloSwap.

Food & Beverages. No food or beverage sales are permitted. No alcohol or other intoxicants are permitted. Vendor may not distribute any food or beverages from its booth or elsewhere except with express advance written permission from VeloSwap.

Assumption of Risks. Releases. Vendor expressly assumes all risks associated with, resulting from or arising in connection with Vendor’s participation or presence at the Event, including, without limitation, all risks of theft, loss, harm, damage or injury to or of any person (including death), property, business or profits of Vendor, whether caused by negligence, intentional act, accident, act of God or otherwise. Vendor has sole responsibility for its property and any theft, damage or other loss to such property (whether or not stored in any courtesy storage area), including any subrogation claims by its insurer. Neither VeloSwap, d/b/a/ Pocket Outdoor Media, Inc., Bicycle Colorado, the organizers of VeloSwap, nor the National Western Complex accepts responsibility, nor is a bailment created, for property delivered by or to Vendor. Neither VeloSwap, d/b/a/ Pocket Outdoor Media, Inc., Bicycle Colorado, the organizers of VeloSwap, nor the National Western Complex shall be liable for, and Vendor hereby releases all of them from, and covenants not to sue any of them with respect to, any and all risks, losses, damages and liabilities whether described in this paragraph or not.

Assignment of Space. Vendor space shall be assigned by VeloSwap in its sole discretion, made on a first-come, first-serve basis for the Event and for the Event Dates only. That assignment does not imply that similar spaces will be assigned for future Events. VeloSwap reserves the right to change the floor plan or to move an Vendor to another booth location prior to or during the Event for any or no reason. VeloSwap reserves the right to determine the eligibility of any company or product for inclusion in the Event. VeloSwap further reserves the right to add, alter or delete from the Event’s floor plan at any time in its sole discretion. Booth sharing is not allowed, this means only the registered exhibitor shall exhibit in that booth.

Booth Assignment. VeloSwap will attempt to honor all booth placement requests if application and payment are made within stipulated time limit. However, VeloSwap reserves the right to make alternative placement. Offers made as to location of space are current policy and not a guarantee. VeloSwap shall be the final authority in assigning space.

Booth Sharing. Booth sharing is prohibited. Only one exhibitor per booth, unless approved in writing by VeloSwap.

Badges. All Vendor personnel are required to wear appropriate wristbands provided by VeloSwap at all times during the Event.

Cancellation by Vendor/Exhibitor. If Vendor desires to cancel this contract, Vendor may only do so by giving notice thereof in writing sent to VeloSwap with evidence of receipt. In such case, Vendor will continue to be liable for 100% of the total exhibit fee unless the written notice of cancellation is received by VeloSwap no later than 30 days prior to the opening date of the Event. If written notice of cancellation is received 30 or more days before the opening date of the Event, Vendor will be liable for 50% of the total booth fee. Because these dates are related to the Event Dates and not to the date of this contract, these dates shall apply regardless of the date on which this contract is executed. This amount is considered to be liquidated and agreed upon damages for the losses VeloSwap will suffer as a result of Vendor’s cancellation. VeloSwap reserves the right to treat Vendor’s downsizing of booth space as cancellation of the original contract and an offer to purchase new booth space. Vendor may be required to move to a new location if it requests a downsizing of space.

No-Show Policy. If Vendor, through circumstances beyond control, is delayed in arrival or setup, Vendor must notify the VeloSwap Staff. Non-notification will result in resale of space, and no refunds will be made.

NO DOGS ALLOWED. We love your four-legged friends but per National Western Requirements, there are no dogs allowed at VeloSwap.

Helium balloons. Helium balloons are not allowed at the National Western Complex. Vendors may be charged a fine to remove helium balloons from the building.

Swap Floor Rules and Test Riding. Bicycling, skating, skateboarding or other means of propulsion will not be permitted on the Swap floor. A special area has been set up for test-riding of bicycles. Use this area at your own risk and remember that no security is provided.

Conduct. The organizers reserve the right to expel any VeloSwap participant whose conduct endangers or inconveniences other participants.

Vendors are encouraged to accept cash only. Acceptance of checks or the extensions of credit are at the sole discretion of sellers. Vendors are responsible for bringing their own cash bank and for making change.

Promotional Materials and Distribution of Literature. Distribution of literature on the National Western Complex premises is subject to the approval of the organizer.

Photography and Video Recording – The Event may be recorded, and videos, photographs and other recordings may be taken, where you may be captured participating in the Event. You agree to the publication of such photographs, videos, recordings, and/or likenesses of you (whether edited, adapted, modified or copied) and their use by us and those authorized by us, without prior notice or compensation, in any way which we may see fit now or in the future including but not limited to film, digital and print publications, future events and publicity. You acknowledge that we have the full right to sell and/or profit from the commercial use of such photographs, motion pictures, recordings, and/or likenesses of you.